MEMBER OFFERS & BENEFITS Competition Win one of ten tickets to the Connecting with America conference Any member of the Telegraph Business Club can enter a free prize draw to win one of ten tickets worth £85 each. VIDEO MASTERCLASSES Ten Minute Video Insurance for the small business Badar Khan from British Gas Business says small firms run the risk of heavy fines because they are under insured. IN THIS WEEK’S TELEGRAPH Case Study Clipper sets course for untapped markets The company’s round the world yacht race is a global success but its shares are struggling to stay afloat. Expert Views Specialists have their say This week from HSBC, National Computing Centre, AXA Distribution Services and BCC Enterprises. Secrets of Success Star agent seeks a winning mentality and a stellar performance Richard Thompson is chairman of Merlin Elite, a management company that handles clients in the glamorous worlds of music, sport and entertainment. One year on... Calling firms worried by internet fraud Ever wondered what happens to the businesses we profile and whether the expert views are acted upon? Companies profiled have the chance to report back on what happened next. Book of the Week Mobile Advertising Adobe reckons that in five years more people will access the web through non-PC devices than through PCs making mobile marketing a potential multi-billion pound industry with Asia and Europe leading the way, claim Chetan Sharma, Joe Herzog and Victor Melfi in their book Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market. They explain how to use this growing marketing channel with comment and case study examples from Google, Microsoft, Ogilvy, Virgin, Nike and Coke. HOT NEWS SMEs put best foot forward in wake of credit crunch While it will come as no surprise that the UK’s business community is still feeling the squeeze of the credit crunch, new research has found that small businesses are keeping Britain’s entrepreneurial spirit alive by driving forward new business and diversifying their offerings.

CASE STUDIES Strategy: Dolphin Music Internet specialist Dolphin Music plans to create a nationwide chain of shops and move into mail order. Money: Silverstone Keeping the Grand Prix is a must for the home of British F1 racing, but so is diversifying its product. People: Red Spider Technology Engineering firm that serves oil and gas industry faces tough decisions over how to expand. Sales: Brompton Bicycle Brompton wants to keep up with the competition without its folding bicycles losing their uniqueness. Technology: Just Flights Liz Davies says that her product is better and cheaper than rivals but needs to raise it’s profile. Operations: Atlantic Relocation Removals firm looks to remain family friendly while gaining market share in lucrative business. SECRETS OF SUCCESS Fiona Cruickshank Informality works for the boss who was banished by her staff. Felix Velarde Using common sense makes the long walk uphill worth it. Mike Anstey Inspiration in a barber’s chair brings TV screens into salons. BUSINESS MATTERS Strategy: Sustaining Britain An independent report. Money: Getting Paid! Starting off on the right foot People: Surviving the Downturn: Learning the Lessons of KBO. Sales: Twelve performance indicators for Marketers. Technology: Mobile Working: A downloadable guide. Operations: Tackling business risks overseas. WHAT’S HOT SMEs put best foot forward in wake of credit crunch. AXA launches SME carbon calculator. Most employees want environmentally-friendly workplaces. Nationwide sheds light on ‘grey fleet’ issue. New regulations will crackdown on rogue traders. Prepare for new regulations says Business Link.

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